New HSE safe pregnancy campaign

May 18, 2026 | 11:44 am

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A new HSE campaign is letting the public know that avoiding alcohol completely is safest when planning a pregnancy and during pregnancy.

Women, the HSE says, are inundated with a huge amount of information about alcohol and pregnancy, be it through AI, social media, family, friends or their own research. Alongside this, the culture in Ireland and misconceptions around alcohol use add to this misunderstanding and are barriers to an alcohol-free pregnancy.

The HSE want to assure women that when it comes to alcohol, no amount, at any stage during pregnancy or planning a pregnancy, is safe. The campaign directs people to expert advice. It also encourages partners, family and friends to support women in their efforts to have an alcohol-free pregnancy.

The HSE’s Planning or Pregnant? In all the noise, the truth is clear campaign is supported by the Irish Pharmacy Union (IPU) and will feature in up to 1,900 community pharmacies. It will also run in over 140 GP and medical centre settings across Ireland and across social media.

Ireland has one of the highest estimated rates of prenatal alcohol exposure in the world, and it is estimated to have the third highest rate of Fetal Alcohol Spectrum Disorder (FASD).

You can visit hse.ie/alcohol for practical tips, information, and support to help you cut back on alcohol safely and effectively.
If you’re concerned about your drinking or need confidential support, you can contact the HSE Drug and Alcohol Helpline:

Freephone: 1800 459 459 (Monday to Friday, 9.30am to 5.30pm)

Email: helpline@hse.ie.

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