Midwest Radio is among 21 independent radio stations participating in a new initiative to raise road safety awareness, to increase knowledge of the tragic and life-changing consequences of road collisions, and to cover practical measures to address the issue.
More than 100 documentary or discussion programmes as well as 1,100 shorter feature episodes will be broadcast in total across the stations covering all parts of Ireland in bursts over the next year.
The content will be created by stations’ professional presenters, editors, and producers, and will include interviews and first-hand testimony from those who investigate accidents, attend the tragic scene of collisions, and who help victims, among many others.
Chief Executive of the Independent Broadcasters of Ireland Michael Kelly said; “This is a unique initiative which means that listeners all over Ireland will hear programming which will increase their awareness and knowledge of road safety and how to stay safer as a road user.
“It is an example,” he continued, “of stations playing their part in the urgent work of reducing deaths and serious injuries on the road, and it is possible because of the unity in our sector and the huge number of loyal listeners to our stations.”
