HEINEKEN is launching a worldwide recruitment campaign to find a successor for Josie McLoughlin, owner of McLoughlin’s Bar on Achill Island, Co. Mayo.
This initiative marks the Irish launch of ‘For the Love of Pubs,’ a transformative new programme over the next three years, designed to support, sustain, and celebrate Irish pubs.
McLoughlin’s Bar, a fourth-generation family pub established in 1870, faces an uncertain future as Josie McLoughlin, with no direct family to inherit the business, seeks a new custodian to continue its rich legacy.
HEINEKEN is stepping in to help Josie find a suitable namesake, launching a global search to keep the McLoughlin name above the door.
The global recruitment campaign will include billboards and digital advertising in cities with large Irish diasporas, from Times Square in New York to Sydney and Vietnam.
HEINEKEN will offer a comprehensive succession package to the chosen candidate, to help them get their feet behind the bar, including mentorship, business support and initial investment guidance to ensure the pub remains a thriving part of the community.
Mark Noble from Heineken Ireland has been giving more details about this initiative to Midwest Radio’s Michael D. McAndrew.
