A Mayo business owner has called for influencers to promote local businesses this Christmas.

Sophia McHugh, who owns Ruby Do Gifts, put the call out on social media recently and gained a lot of traction on Tiktok.

She says that in the run up to Christmas, people and influencers alike forget about some of the smaller local businesses to promote and buy their gifts from.

For Sophia, her business is entirely based online and many businesses are now the same.

She told Midwest Radio's Alannah Nolan that people need to remember not every local business is in person and sometimes they are cheaper than bigger companies.