A company set up by two Mayo natives recently scooped the top prize in the food and beverages category at the Lions Den for 2022.

Entrepreneurs Patrick Joyce and Oliver Feeney created X-LITE which is a low-calorie, sugar-free, alcoholic drink.

The prize includes a €10,000 digital marketing package from Bradley: The Brand Agency, organisers of the Lion’s Den, co-sponsored by Premier Publishing & Events.

X-LITE were among the four finalists including BKultured, Nibbed, and Unwind.

X-LITE, BKultured, and Nibbed pitched to the judges on the main stage at the Food, Retail and Hospitality Expo in Dublin last month.


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