A road safety advocate who lost his sister in a crash five years ago is urging the public to reduce their speed this Easter weekend.
Neil Fox whose sister Donna was killed after being struck by a truck in Dublin in 2016 says not only does it end one life but it also affects so many others.
Today is April Fools Day, and as part of a road safety campaign, motorists in Mayo can expect to see life-sized cardboard cut-outs of a Garda with a speed gun at roads across the county, with the message "Don't be fooled -speed kills and focus on your driving".
The initiative is the work of Mayo County Council, supported by Gardai, to remind motorists of the need to drive within the speed limit.
Neil says we are all more vulnerable on the roads than we realise, and equally so we have more power to promote and ensure safer road conditions than we imagine.
He has been telling his story to Midwest News today.