Mayo is not attracting the volume of tourists that many other counties along the Wild Atlantic Way are.
That was confirmed yesterday by Fionnan Nestor Projects Officer with Failte Ireland. He was addressing Mayo county council’s special policy committee on Tourism and Food in Turlough Park House.
The tourist brand The Wild Atlantic Way, a route that stretches from the coastline of Donegal down to Cork, is a very successful, relatively new tourist attraction that is now enticing up to 40 percent of all the visitors coming to Ireland.
However, only one in ten of that 40 percent are actually visiting Mayo along the Wild Atlantic Way.
Last year, (2017), 323,000 people visited county Mayo, in contrast 3 million people visited county Kerry and 800,000 visitors went to Clare.
Efforts are now to get underway to develop two separate Visitor Experience Development Plans for Mayo to expose it’s unique selling points to tourists.
One of the plans will cover The Clew Bay area, stretching from Achill to Aisling Falls, and the other will look at the Erris coastline.