The Western Development Commission and local authorities across the region are joining forces with Failte Ireland and Tourism Ireland to launch an international tourism marketing campaign for the Western region.

The campaign will be launched across Germany, France, Italy and the U.K. and aims to capitalize on new air routes into Ireland West Airport Knock.

Tomorrow sees the launch of new routes from Knock to Paris, Frankfurt, Barcelona and Milan.

The new tourism marketing campaign, announced by Junior Tourism Minister Michael Ring, is being co-ordinated by the Western Development Commission in association with Mayo, Roscommon, Sligo, Leitrim and Donegal County Councils.