MIDWEST RADIO HAS TAKEN ANOTHER JUMP IN LISTENERSHIP FIGURES IN THE LATEST JNLR /MRBI POLL - MAKING IT THE SECOND MOST POPULAR RADIO STATION IN THE COUNTRY.

THE STATION NOW HAS A YESTERDAY LISTENERSHIP FIGURE OF 55 PERCENT AND AN IMPRESSIVE 50.8 PERCENT MARKET SHARE. MIDWEST RADIO HAS INCREASED ITS LISTENER NUMBERS IN THE LAST SEVEN CONSECUTIVE INDEPENDENT SURVEYS.

CHIEF EXECUTIVE PAUL CLAFFEY IS DELIGHTED WITH THE RESULTS SAYING MIDWEST CONTINUES TO DOMINATE IN THE REGION COMPARED TO ANY OF THE NATIONAL STATIONS.

THE FIGURES ALSO SHOW A SIGNIFICANT INCREASE IN THE AGE PROFILE OF UNDER 35S WITH OVER 20,000 YOUNG LISTENERS NOW TUNING IN DAILY - A 50 PERCENT INCREASE IN 3 YEARS.

AS WELL AS ITS UNDISPUTED POPULARITY IN MAYO MIDWEST RADIO IS ALSO CONTINUING TO ATTRACT LARGE VOLUMES OF LISTENERS FROM THE BORDERING COUNTIES OF GALWAY, ROSCOMMON AND SLIGO WITH LISTENERS FROM ACROSS THE REGION TUNING INTO THE STATION ON A REGULAR BASIS.